In the 15th century, when Gutenberg invented the printing press it was slow and expensive to print anything. Even then people were trying to find a way to quickly and inexpensively produce short-run printed material. The ability to print four-color short-run material was next to impossible to do before the merging of old technology, the printing press, and new technology, computers. This marriage created a new and exciting area of printing, Digital Printing Technology.
Digital printing takes artwork directly from computer to page, eliminating some of the processes involved with conventional offset printing. This allows full color printing, in quantities and turnaround times previously unheard of. The Key Benefits of Digital Printing are:
- Cost-effective for small quantities:
- Less turnaround time
- Personalized printing, or what is known as variable data printing.